Don came into the private healthcare sector in 2010 to establish the Private Patients Forum set up to offer a resource for those using or thinking of using private healthcare.

With a background in marketing and general management, he runs a consultancy primarily facilitating projects between academics, clinicians and industry. He has worked in the vision health sector and has been chairman or president of a number of bodies including the European Federation of Contact Lens Manufacturers (Euromcontact) and the Optical Confederation. He is a Past Master of the Worshipful Company of Spectacle Makers. Don directed a small cancer charity and served as chairman of Retina UK for nine years. He was an active member of the Reserve forces since university, a Squadron Honorary Colonel for 12 years and continues as President of the Middlesex Yeomanry Association.