Overall Purpose of the Role

The Digital Communication Lead will contribute to all aspects of PHIN’s external communications, support PHIN’s member communication and professional engagement, while taking a lead on our digital communications analytics, video and content production, leading our social media campaigns. They will be responsible for ensuring PHIN’s external voice is positive and consistent across multiple channels, and design impactful communications campaigns which are delivered to a high standard. 

Specific Responsibilities

This role would suit a self-motivated and enthusiastic person with a keen interest in healthcare, and a good understanding of digital and social media communications. This is a hands-on role which encompasses a wide range of communications activities. You will be part of a happy, enthusiastic team, but must also be able to think and work independently.

The role will consist of:

1. Planning and running our digital communications campaigns to increase awareness of PHIN and drive website traffic and conversions.
2. Utilising analytics and survey insights to identify opportunities for new supporting and contextual health content or digital media to aid patients using our consumer website.
3. Producing website and social media content, including written guides, blogs, and simple video content.
4. Managing our social media platforms and monitoring our KPIs.
5. Providing support to our engagement functions, including end-to-end management of our newsletters and providing copy-editing support for email and engagement campaigns
6. Providing support to the Communications manager and our senior team, helping to shape and produce presentation and conference materials.
7. Contributing ideas to improve PHIN’s communications and external profile.
8. Undertaking additional ad-hoc tasks as required by the Communications Manager.

Knowledge and experience

• An excellent understanding of digital communication platforms and experience of running digital campaigns aimed at B2C audiences, including social media campaigns, paid and SEO content campaigns.
• An excellent understanding and experience of using google analytics and google search console to set and monitor KPIs.
• At least 3 years’ experience within a digital communications role.
• Experience of writing impactful content for online platforms, including metadata structuring.
• Experience of developing communications strategies, plans/calendar of activities and monitoring/analysing their impact.
• Experience of managing E-bulletins and direct mailing systems, including analysis reports for continuous learning.
• Knowledge of simple design and video production/editing platforms.
• Experience of delivery against constrained budgets.
• Knowledge of and interest in healthcare policy.

Skills

• Excellent written and oral communication skills for a wide range of settings and contexts.
• Good prioritisation and time management skills, managing multiple projects and working independently.
• Ability to negotiate, influence, and build relationships effectively.
• Ability to act as an effective team member and foster collaborative working in others.
• Ability to act as an effective ambassador for the organisation.
• IT competence in MS Office (Excel/Word/Outlook/PowerPoint/Dynamics CRM) and publishing software.

Personal attributes

• Demonstrates confidence in working with people from a range of backgrounds.
• Professional and credible within the organisation.
• Ability to take ownership and responsibility.
• Practical self-starter with a high degree of initiative.
• Strategic, analytical and creative thinker.
• Exhibits a commitment to developing innovative and flexible ways of working.
• Has a high degree of confidentiality and personal integrity.
• Displays a commitment to working positively within a framework guided by certified information standards and information sharing protocols.
• Have shown a willingness to further their skills and experience through membership and training with relevant professional bodies.

A full job description will be provided during the recruitment process.

Closing date for applications: 23:59 on Sunday 16 February 2025.

If you would like to apply for this role, please send your CV to recruitment@phin.org.uk or simply let us know if you have any questions.

Note for recruitment agencies: To control our costs, PHIN directly recruits candidates wherever possible. We work with selected agency partners for some hard to fill roles and we value these relationships. You are welcome to send the details of your areas of specialisation to us at recruitment@phin.org.uk for future reference. Due to our ISO 27001 obligations, it is strictly against policy to email candidate details to anyone in PHIN unless explicitly asked to do so by HR. We can only work with agencies that understand and respect these obligations.